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The website maxxfit.in had the following on the homepage, "MAXXFIT stands for Maximum Fitness." I viewed that the webpage said " Our passion for fitness eventuated in the formation of MAXXFIT." They also said " And through MAXXFIT, we plan to pass on our passion for fitness to others. MAXXFIT, with its years of experience, guarantees to make your exercise regime more fun, interesting and productive. MAXXFIT, with its own team of doctors, physiotherapists, dietitians, fitness experts and, trained and certified fitness trainers, is the best source for all kinds of fitness solutions." The meta header had Fitness Centre in Kakkanad as the first search term. This keyword is followed by Fat reducing Progam, Gymnasium in infopark, and Multy Gym in Kakkanad which isn't as important as Fitness Centre in Kakkanad. The other words they used was Near Infopark. Multi Fitness centre is included but will not be viewed by search crawlers.